企业文化创新问题是近年来理论界和企业都在探讨的课题。企业文化创新是企业基本精神的创新,是企业核心竞争力发展的方向,是企业活力的灵魂。企业文化对整个企业管理具有导向作用,通过创新提高企业文化建设的水平,能对企业的竞争力和发展力产生重大的影响。 The issue of innovation of corporate culture is a topic that both theorists and enterprises are discussing in recent years. Enterprise culture innovation is the innovation of the enterprise’s basic spirit, is the direction of the development of the core competitiveness of enterprises, is the soul of enterprise vitality. Corporate culture plays a guiding role in the management of the entire enterprise. Through innovation and improvement of the level of corporate culture, it can have a significant impact on the competitiveness and development capacity of enterprises.