一座城市有多种类型的报纸,当地晚报是其中之一,除具有浓郁的地方特色以外,还具有吸引读者、导向正确、内容丰富等特点。当地晚报对地方历史的挖掘,能够增加城市的文化底蕴,增强当地人们的荣誉感。蒙古文化是一种由蒙古民族创造的游牧文化,本文探讨了蒙古文化及当地晚报宣传的特点,分析了蒙古族文化与当地晚报宣传的共性。 There are many types of newspapers in a city. The local evening paper is one of them. Apart from having rich local features, it also has the characteristics of attracting readers, guiding correctly and rich contents. The local evening newspaper’s excavations of local history can increase the city’s cultural heritage and enhance the sense of honor of local people. Mongolian culture is a kind of nomadic culture created by the Mongolian people. This paper explores the characteristics of the Mongolian culture and the propaganda of the local evening paper and analyzes the commonalities between the Mongolian culture and local Evening News propaganda.