“规定动作”和“自选动作”,是人民日报原总编辑范敬宜先生借用体操术语,对两类新闻所作的形象化表述。“自选动作”很容易理解,一看就知道是记者根据新闻规律和读者需求自己选择的题目,是以迂回方式表现主旋律的报道,是“规定动作”的补充或陪衬。“规定动作”则是领导机关点题的“动作”,是体现党的方针政策和媒体主管单位的意志而必须完成的“动作”,往往具有规模大、占版多、连续性、容量大等特点。“规定动作”怎样出新出彩,引人入胜,是石油企 “Prescribed Actions” and “Optional Actions” are vivid representations of the two types of news by Fan Jingyi, the former chief editor of People’s Daily, borrowing gymnastics terminology. “Optional action” is very easy to understand. It is a reporter’s choice of subject matter according to the laws of the press and the needs of the readers. It is a report that shows the main theme in a roundabout way and is a supplement or foil to the “prescribed action.” “Prescribed action” is the “action” of the subject of the leading organs, the “action” that must be fulfilled to embody the party’s principles and policies and the will of the media authorities, and often has the characteristics of large scale, large number of copies, continuity and large capacity . “Prescribed action” how a new color, attractive, is the oil industry