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纯水可能是世界上同质化程度最高的产品,但是在消费者感觉中,现在的纯水企业的产品是有差异的。不怕同质化的产品,就怕同质化的营销。不怕源头的同质化,就怕结果的同质化。山寨与正品的差别,奢侈品与A货的差别,绝对不是产品本身,而是消费者的认知。小沈阳的风格,本来是模仿宋小宝。宋小宝刚出名时,人们反而认为宋小宝模仿小沈阳。等到现在宋小宝大火,人们才知道真相。多数情况下,人们是不知道真相的。
Pure water may be the most homogenized product in the world, but there is a difference in consumer perception between the products of current pure water enterprises. Not afraid of homogenization of products, afraid of homogenization of marketing. Not afraid of the homogenization of the source, afraid of the homogeneity of the results. Cottage and authentic differences, the difference between luxury and A goods, definitely not the product itself, but consumer awareness. Small Shenyang style, originally imitation Song Andy. Song Xiaobao just became famous, but people think that Song Xiaobo imitate a small Shenyang. Until now Andy Song fire, people only know the truth. In most cases, people do not know the truth.