论文部分内容阅读
网络共链分析与网络共词分析用于企业竞争情报分析的有效性已经得到证实。在上述研究基础之上,对基于网络关系整合的竞争情报分析方法进行实证研究。评价指标比较以及QAP分析结果表明,与基于单一关系的分析方法相比,基于网络关系整合的方法对企业间关系的揭示能力更好,不仅可以揭示出企业间的竞争关系,而且能发现产业或企业间的供给关系。
The effectiveness of network co-chaining analysis and network co-word analysis for competitive intelligence analysis of enterprises has been confirmed. Based on the above research, this paper conducts an empirical research on the competitive intelligence analysis method based on the network relational integration. The comparison of evaluation indexes and the results of QAP analysis show that compared with the method based on single relation, the method based on network relational integration can reveal the relationship between enterprises better, which can not only reveal the competition among enterprises, but also find that the industry or Supply relationship between enterprises.