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“不好用!”消费者经常用这样一句很不具体的评价拒绝企业提供的产品。按键不好用、门的开关不方便、显示屏高度不合适、旋钮转动太费劲……细节之处设计不到位造成的产品使用体验不佳,对企业树立品牌形象、产品销售推广有着很大“杀伤力”。近年来,家电生产企业越来越重视在产品工业设计环节的投入。
“Not easy to use!” Consumers often use such a very specific evaluation refused to provide products. Button is not easy to use, the door is not convenient switch, the display height is not appropriate, the knob is too strenuous to rotate ... ... the details of the design in place caused by the poor experience of the use of the product, establish a brand image of the enterprise, product sales promotion has a large “Lethality”. In recent years, appliance manufacturers pay more and more attention in the product industry design part of the input.