地域性产品是该地域所独有的最具代表性的产品,而该产品的包装同样也应具有很强的地域性。地域性产品的包装设计通过对地域文化中典型文化、特有文化、优秀文化元素的强调,给予地域性产品包装独特的艺术魅力和审美价值,同时又也可推动地域文化的传承与发展。本文首先通过对新疆地域性产品包装设计的现状进行阐述,分析新疆地域性元素在特色产品包装中的运用,归纳出其中存在的问题并提出应采取的对策。 Regional products are the most representative products unique to the region, and the packaging of the product should also be highly regional. Regional product packaging design through the regional culture of the typical culture, unique culture, excellent cultural elements of the emphasis given to the regional art packaging unique artistic charm and aesthetic value, but also can promote the inheritance and development of regional culture. This article first expounds the status of regional product packaging design in Xinjiang, analyzes the use of regional elements in the packaging of specialty products in Xinjiang, sums up the existing problems and puts forward the countermeasures.