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本文以体育学、管理学、市场营销学等理论为基础,采用文献资料法、专家访谈等研究方法,结合河北省青少年体育赛事的基本现状,从赛事冠名权、赞助广告、赛事票务、特许供应商、后勤、媒体等方面对河北省青少年游泳赛事蕴含的商业因素进行深入分析,找出制约河北省青少年体育赛事商业开发的主要因素,提出对培育与开发河北省青少年体育竞赛市场的对策,为河北省体育主管部门更好地开展青少年游泳运动提供参考。
Based on the theories of sports science, management science and marketing science, this article adopts the research methods such as literature review and expert interviews, combined with the basic status quo of youth sports events in Hebei Province. From the perspectives of title, sponsorship advertisement, event ticket, , Logistics, media and other aspects of Hebei youth swimming competition contained in the commercial factors in-depth analysis to identify the major factors restricting the commercial development of young sports events in Hebei Province, put forward measures to cultivate and develop Hebei youth sports competition market for Hebei Provincial sports authorities to better carry out juvenile swimming provide a reference.