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随着各类媒介之间日趋激烈的竞争和平面媒体内容同质化日愈明显,越来越多的报纸开始重视视觉形象整体包装,报纸视觉设计已成为报纸赢得竞争的一大利器。大视觉概念是“逼”出来的《南方日报》关于大视觉概念,从外部说,是市场竞争逼出来的,是读者品味的提高逼出来的;从内部说,是报纸不断改版、定位和操作思路不断适应现代报业运行机制的改革逼出来的。多年来,《南方日报》摄影部是优秀团结的团队,能冲敢拼,完成许多似乎不可能完成的任务,获得无数荣誉。
With the increasingly fierce competition among various media and the homogenization of print media content, it becomes more and more obvious that more and more newspapers begin to attach importance to the overall packaging of visual images. The newspaper visual design has become a great weapon for newspapers to win the competition. The concept of big vision is the concept of big vision published by Nanfang Daily on the basis of the concept of big force. From the outside, it is the result of competition from the market and the improvement of the reader’s taste. From the inside, it is the continuous revision of the newspaper and its positioning. And operation ideas continue to adapt to the reform of the modern newspaper operating system forced out. Over the years, the photography department of Nanfang Daily has been an excellent and united team that can make concerted efforts to accomplish many tasks that seem impossible and have won numerous honors.