逐格动画是一种历史非常悠久的动画制作技术,早在上个世纪,我国的动画工作者就利用逐格动画制作技术创作出一大批优秀的动画作品,例如《神笔马良》、《阿凡提的故事》等。随着时代的进步,计算机技术得到了极大的发展,大批优秀的动画制作软件和制作技术相继涌现,在对逐格动画带来了很大的冲击的同时,也给其带了新的发展机遇。本文对逐格动画的发展及现状进行分析,并阐述了在现今的数字时代下,逐格动画商业广告的发展现状。 Georgia grid animation is a very long history of animation technology, as early as the last century, our animators using grid animation technology to create a large number of outstanding animation works, such as “magic pen Ma Liang”, “A Where mention the story ”and so on. With the progress of the times, computer technology has been greatly developed, a large number of excellent animation software and production technology have emerged, in the discernible animation has brought a great impact, but also brought a new development opportunity. This article analyzes the development and current situation of grid animation, and expounds the status quo of the development of grid animation commercial in the digital age.