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文化定型(stereotype)是近年来社会学及认知心理学等学科的研究热点,在商务英语文化交流领域中,被视为阻碍与促进交流的双刃剑。本文着重介绍文化定型在商务英语文化交际中的积极心理效应,如:可以帮助交际者简化认知,降低焦虑,激发跨文化交际动机等等,以趋利避害,使文化定型在商务交流中发挥积极的促进作用。
The stereotype of the culture is a research hotspot in sociology and cognitive psychology in recent years. It is regarded as a double-edged sword that impedes and facilitates exchanges in the field of business English cultural exchange. This article focuses on the positive psychological effects of cultural stereotypes in business English cultural communication, such as: can help communicators to simplify cognition, reduce anxiety, stimulate cross-cultural communication motivation, etc., in order to profit and avoid harm, so that cultural stereotypes in business exchange Play a positive role in promoting.