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用什么概念准确精炼地描述当下我们所处的媒体环境,这是一个非常有意义的话题。本文从分析媒体发展脉络的逻辑路径入手,从理论层面探讨在媒体范式转换的背景下,媒体承载的社会功能,并提出“媒体X”的概念,认为它能够较好地概括当下由互联网变革引发的媒体环境的典型特征。跨界融合、聚合倍增、对未来的无限想象和未知是“媒体X”的典型特征。在“媒体X”时代,媒体体现出作为信息渠道、作为平台、作为网络、作为公共领域和作为社会环境的社会功能。眺望未来,媒体在人类社会中将扮演什么角色,怎样影响人们的生活,是一个既让我们心生期待又让我们心怀畏惧的X之谜。本文期待以一些初步的思考,引发更多有价值、有见地的讨论。
It is a very interesting topic to use what concept to accurately and concisely describe the current media environment in which we live. Starting with the analysis of the logic path of media development context, this paper discusses the social function of the media under the background of media paradigm conversion from the theoretical aspect, and puts forward the concept of “media X The typical characteristics of the media environment triggered by change. Cross-border integration, aggregate multiplication, unlimited imagination and the unknown of the future is a typical feature of ”Media X.“ In the ”Media X" era, the media embodies social functions as a channel of information, as a platform, as a network, as a public sphere and as a social environment. Looking into the future, what role the media will play in human society and how it affects people’s lives is a mystery of what we are both looking forward to and letting our hearts fear. This article looks forward to some preliminary thinking, triggering more valuable and insightful discussion.