“兼爱”是墨家思想体系的核心内容,所谓“兼爱”,意是整体的爱、平等的爱,人与人平等相爱,不能有人、己、亲、疏的区别。“兼爱”思想恰是商品经济社会生产和消费活动的伦理原则,有兼爱之心,使利己心(爱己)与利他心(爱人)之间的平衡,这是市场经济活动中的利益主体取得双赢、多赢所应当遵循的道德原则,也是现阶段社会走向和谐的道德需求。 “Love” is the core content of the Mohist ideology. The so-called “double love” means the whole love, the equal love, the equal love between people, the difference between people, oneself, one’s own, and one’s own. The idea of ​​“one’s love” is just the ethical principle of social production and consumption activities in the commodity economy. It is the balance between the heart of love, the self-interest (self-love) and the altruism (love), which is the benefit of the market economy The main body to achieve a win-win, win-win should follow the moral principles, but also at this stage of social harmony toward the moral needs.