有人把现代企业的形象代言人归结为两种:一种是重金请来的明星、名人,强调感性号召;一种是企业的市场总监,致力于理性的传播。所以,大凡能成为市场总监者,除了有“三寸不烂之舌”以外,还得有一张可以“铺天盖地”的关系网。君不见。市场总监一天到晚总是在不停地折腾,除了要照顾好市场部的兄弟姐妹,还得为企业的公关、咨询、广告等诸多事务奔波不断。市场总监切忌犯大错,尤其是企业面临媒体公关危机之时,稍有疏忽,不但让企业“蒙羞”,连自己也会“乌纱”难保、“仕途”堪忧。那么,究竟怎样才能成为市场总监呢?是否所有的市场总监都会有一种不平凡的经历呢?他们是怎样编织关系网的? Some people attributed the image of the modern enterprise spokesman into two kinds: one is heavily invited stars, celebrities, emphasizing emotional call; one is the company's marketing director, is committed to rational dissemination. Therefore, the general can become the director of market, in addition to the “three-inch is not bad tongue”, there must be a “overwhelming” network of relationships. Do not you see Marketing director is always tossing all day long, in addition to take good care of brothers and sisters in the marketing department, but also for the business of public relations, consulting, advertising and many other matters. Market director should not make big mistakes, especially when companies are facing media crisis, a slight negligence, not only for business “shame”, even their own “black yarn” is hard to guarantee, “career” worrying. So, exactly how to become a market director? Whether all the market director will have an extraordinary experience? How they weave the relationship network?