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21世纪的全球经济是品牌国际化竞争的经济,搞好品牌跨国经营是我国企业必须面对的战略性问题。认真分析品牌跨国经营的实质与模式,对于搞好品牌跨国经营具有重大意义。
The global economy in the 21st century is the economy of international competition for brands. To improve transnational management of brands is a strategic issue that Chinese enterprises must face. A careful analysis of the essence and mode of brand transnational management is of great significance to the transnational management of the brand.