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采用文献资料法和问卷调查法,利用营销学和品牌学相关理论,系统研究中国体育代表团的整体存在方式、状态、优势问题,以期为创造具备市场优势的品牌化经营模式提供依据,实现中国体育组织经济效益和社会效益之间的协调与平衡发展。
By means of literature review and questionnaire survey, we use the theories of marketing and branding to systematically study the overall existence, status and advantages of the Chinese sports delegation so as to provide a basis for creating a branding business model with market advantages, Coordination and balanced development between economic benefits and social benefits of sports organizations.