案例教学法不同于传统的理论教学法,它以案例作为教学的起点,通过让学生分析讨论案例,教师对案例进行总结评析,从而培养和提升学生的实践能力和分析问题、解决问题的能力,加深学生对具体理论的理解和认识。相对于传统的理论教学,案例教学方法具有更为重要的作用,因而,如何在营销教学中引入案例教学方法,对营销教学水平的提升具有重要意义,本文分析 Case teaching method is different from the traditional theory of teaching method, which uses the case as a starting point for teaching, by allowing students to analyze and discuss cases, teachers summarize the case analysis, so as to develop and enhance students’ practical ability and problem analysis, problem solving skills, Deepen students’ understanding and understanding of specific theories. Compared with the traditional theory teaching, the case teaching method has a more important role. Therefore, how to introduce the case teaching method in marketing teaching is of great significance to the improvement of marketing teaching level.