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小议定位唐丰义“定位”已成为经济界的口头禅。不错，定位论作为市场营销理论的最新成果，较之传统的以产品为中心、以推销为中心的观念，远胜一筹，甚至较之以品牌为中心的现代营销观念也有过之。它引起商界乃至经济界的重视是理所当然的。不过，在我国经常出现“变形效...
To discuss Tang Feng-yi’s “positioning” has become the mantra of the economic community. It is true that as the latest achievement of marketing theory, positioning theory is superior to the traditional product-centered and marketing-centric concept and even better than the brand-centered modern marketing concept. It is a matter of course that it has drawn the attention of the business community and even the economic community. However, in our country often appear "deformation effect ...