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当下,随着市场竞争环境的变化,客户满意已成为现代市场竞争的关键。许多企业,尤其是服务企业都十分重视和强调客户满意度。在他们看来,客户满意度将直接影响到客户忠诚度,进而影响到企业的竞争能力和赢利能力。围绕如何提升客户满意度来开展各项工作,已成为众多企业的重心和核心。但笔
At present, with the change of market competition environment, customer satisfaction has become the key of modern market competition. Many businesses, especially service companies, attach great importance and emphasize customer satisfaction. In their view, customer satisfaction will directly affect customer loyalty, thereby affecting the competitiveness of enterprises and profitability. How to improve customer satisfaction to carry out various tasks, has become the focus of many businesses and core. But pen