战略是形成所有盈利性方案的稳固基石,一个构思精巧、行之有效的战略,不仅可以持续创造丰厚的利润,还可制定出适合企业发展的商业模式,实现持续盈利美国作家马克·吐温的好友查尔斯·达德利·沃纳曾说过,“每个人都在抱怨天气,但真正着手改变天气的却了无一人。”很多公司在战略方面亦是如此。我在麻省理工学院授课中首次提出战略问题时,发现有两大现象非常突出:其一,每个人都参与战略制定;其二,很多职业经理人对“什么是战略以及战略缘何如此重要”缺乏清晰的理解。 Strategy is the cornerstone of all for-profit programs, a well-conceived and proven strategy that not only continues to create lucrative profits but also creates a business model that fits the needs of the business and delivers sustainable profits. Mark Twain, American writer Friend Charles Dudley Warner once said, “Everyone is complaining about the weather, but there’s really one guy who really wants to change the weather.” Many companies are also strategically involved. When I first proposed a strategy question at MIT, I found two prominent phenomena: one, everyone involved in strategy formulation; and second, many professional managers were “so strategic and strategic as to why it was so important ”Lack of clear understanding.