随着时代的进步,各类数字技术不断发展与运用,动画制作技术也在不断完善,动画元素在广告设计中的应用也越来越广泛了。传统广告设计大多缺乏新意,多以字幕、演员、实物和配乐来呈现广告内容,很难吸引观众的注意,而动画元素的利用可以很好地解决这个问题,通过视觉、听觉、知觉,给观众带来更加生动有趣的感官享受。本文简单分析了广告设计的现状,并对动画元素在广告设计中的应用前景作了进一步的探讨,提出了几点应用策略,希望能够促进动画元素与广告的良好结合,为传统广告的发展带来动力和生机。 With the progress of the times, all kinds of digital technologies are constantly developing and being applied. Animation production technologies are also constantly improving. Animated elements are also becoming more widely used in advertisement design. Most of the traditional advertising design lack of new ideas, more subtitles, actors, in-kind and soundtrack to display advertising content, it is difficult to attract the attention of the audience, and the use of animated elements can be a good solution to this problem, through visual, auditory and sensory, to the audience Bring more vivid and interesting sensory enjoyment. This article simply analyzes the status quo of advertising design, and further explores the application prospects of animation elements in advertising design, and puts forward some application strategies, hoping to promote the good combination of animation elements and advertisements for the development of traditional advertising To motivation and vitality.