论文部分内容阅读
无形资产管理是知识管理的核心内容,加强企业无形资产管理,是知识经济对现代企业管理提出的迫切要求。 所谓无形资产是指没有实物形态,但能被所有者占有、使用并带来经济效益的资产。企业的无形资产主要包括商标权、专有技术、企业商号、经营谋略、管理能力、产品质量、服务信誉、企业精神、企业文化、企业形象、职工
The management of intangible assets is the core content of knowledge management. Strengthening the management of intangible assets of enterprises is an urgent requirement of knowledge economy for modern enterprise management. Intangible assets are assets that have no physical form but can be owned, used by the owner, and bring economic benefits. The intangible assets of a company mainly include trademark rights, proprietary technologies, corporate names, business strategies, management capabilities, product quality, service reputation, entrepreneurial spirit, corporate culture, corporate image, and employees.