近年来,广州市随着产业结构调整和居民消费水平的提高,涉及冷链物流的产品产量和流通量逐年增加,全社会对产品的安全和品质提出了更高的要求。论文运用SWOT方法系统分析了广州市冷链物流的优势、劣势、机遇和挑战,全方位认识广州冷链物流的发展状况,为建立完善的冷链物流体系提供帮助。 In recent years, with the adjustment of industrial structure and improvement of household consumption level in Guangzhou, production and circulation of products involving cold chain logistics have been increasing year by year, and the whole society has put forward higher requirements on product safety and quality. This thesis systematically analyzes the advantage, disadvantage, opportunity and challenge of cold chain logistics in Guangzhou by using SWOT method. It fully recognizes the development of Guangzhou cold chain logistics and helps to establish a perfect cold chain logistics system.