近年吉林省入境游市场的发展较快,扩大了吉林省的国际知名度,也增加了外汇收入。本文对吉林省入境旅游进行了系统的市场分析,提出国际化宣传与开发特色产品等策略。 In recent years, the rapid development of inbound tourism market in Jilin Province has expanded the international reputation of Jilin Province and also increased the foreign exchange income. This article carries out a systematic market analysis of inbound tourism in Jilin Province, and proposes strategies for international promotion and development of featured products.