纵观近十多年来上海轻纺消费品民族老品牌复兴过程可以发现一个决定成功与否关键,就是是否成功实践品牌职业经理人制。凡是成功复兴上海轻纺消费品民族老品牌产品和企业都成功实践品牌职业经理人制,都有其著名的职业经理人杰出代表或团队,例如曾经行销化妆品行业的上海家化的葛 Throughout the past decade or so Shanghai textile consumer products national brand rejuvenation process can find a key to success or failure is whether the successful implementation of the brand of professional manager system. All the successful revitalization of the Shanghai textile consumer products ethnic old brand products and enterprises have successfully practiced brand occupational manager system, have their outstanding representatives of outstanding professional managers or teams, such as the cosmetics industry has been marketing Shanghai Jahwa Ge