英语广告在全球化的经济活动中发挥着重要的作用,具有独特鲜明的语言和跨文化交际的特色,尤其对英语学习者来说,还提供了充足的、充满了现代生活气息和跨文化交际内涵的当代英语运用的实例。在新课程标准背景下,英语广告作为高中英语选修课素材具有促进达成五维目标的教学价值。 English advertising plays an important role in the economic activities of globalization. It has distinctive distinctive features of language and intercultural communication, especially for English learners. It also provides ample, full of modern flavor and intercultural communication Connotation of contemporary English use of examples. In the context of the new curriculum standards, English advertising as a high school English elective material has the teaching value of promoting the achievement of the five-dimensional goal.