国际著名的竞争力学家、哈佛大学教授波特指出,在当前竞争激烈的市场上,一个品牌要取得胜利,只有两条路可走:一是低成本,二是差异化。我们认为,房地产项目营销同样适合这个规律。 Porter, an internationally renowned competitive scientist and professor at Harvard University, pointed out that in the current highly competitive market, there is only one way for a brand to win: one is low cost and the other is differentiation. We think that real estate project marketing is also suitable for this rule.