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从社会信息交往的整体视角和自律的基本内涵来看,媒体自律的真正基础在于个体道德的自由和觉醒。在社会转型和道德混乱的特定时期,个人被赤裸裸地抛离出来,直面自己的处境,重新思考原初的道德自我,应对他人的召唤。个体的道德觉醒为我们提供了重建社会秩序的基本思路。首先,个体道德为公共生活的建构提供了原初动力。其次,个体道德为社会结构提供了基本评价与调整原则。再次,个人道德判断内含普遍性和公共价值。最后,个体道德总是导向人类共在的整体视野。因此,人们应该持续探询自我道德之源,在此基础上努力创制一条更好的由个人道德通往良善公共生活之路。这也是未来媒介和传播教育的发展方向。
From the overall perspective of social information exchange and the basic connotation of self-discipline, the real foundation of media self-discipline lies in the freedom and awakening of individual morality. In a particular period of social transformation and moral chaos, the individual is nakedly thrown out, facing his own situation, rethinking the original moral self and responding to the call of others. The moral awakening of the individual provides us with the basic idea of rebuilding the social order. First, individual morality provides the primary impetus for the construction of public life. Second, individual morality provides the basic evaluation and adjustment principle for social structure. Third, personal moral judgment includes universality and public value. Finally, individual morality always leads to the overall vision of humanity. Therefore, one should continuously probe into the source of self-morality and, on this basis, strive to create a better path from personal morality to good public life. This is also the development direction of media and communication education in the future.