本文在回顾整理国外文化遗产旅游理论和遗产旅游特征的基础上,以京西古村爨底下村为例,提出了古村落文化遗产旅游发展的“五环模型”和遗产开发的CBD模式,分别对爨底下村的经营、管理、盈利、营销和开发模式进行理论和实践探讨,并分析古村落遗产旅游的现存问题,提出有针对性的对策建议。 On the basis of reviewing the tourism theory of overseas cultural heritage and the characteristics of tourism, this paper takes the village of Bixiaxia in western Beijing as an example and proposes the “five-ring model” of tourism development of ancient villages and the CBD model of heritage development. The paper respectively discusses the management, management, profitability, marketing and development mode of Xia village under the theory and practice, and analyzes the existing problems of the ancient village heritage tourism and puts forward some countermeasures and suggestions.