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城市电视台作为传统的信息交流和文化宣传的重要渠道,其未来的发展成为国家社会文化建设和发展的重要组成部分。但是,随着我国科学技术的飞速进步,经济不断增长,越来越多的先进设备正在替代其新闻宣传的作用,如:手机,电脑等。除此之外,城市电视台的发展还受到其他诸多因素的阻碍,如:管理落后,人员技术匮乏,发展空间受限等。城市电视促进了时代的发展和进步,但也正是因为时代的进步阻碍了城市电视的发展。在这种情况下,只有通过不断创新与改革以适应经济的发展,而采取融合媒体发展的方式才能提高城市电视台的市场占有率。这样的合作方式一方面解化了城市电视所处的危机,但也造成了一定的威胁。所以研究二者融合发展现状才能深刻的认识到这些机遇和挑战,城市电视台的发展之路才会畅快无阻。
As an important channel of traditional information exchange and cultural propaganda, urban television stations have become an important part of the social and cultural construction and development of the country in the future. However, with the rapid progress of science and technology in our country and the ever-increasing economy, more and more advanced equipment are replacing their news propaganda functions, such as mobile phones and computers. In addition, the development of urban television stations is also hindered by many other factors, such as: backward management, lack of technical personnel and limited development space. Urban television has promoted the development and progress of the times, but precisely because of the progress of the times has hindered the development of urban television. Under such circumstances, only by means of continuous innovation and reform to adapt to the economic development can the market share of the city television stations be raised in a way that integrates media development. This cooperation on the one hand, the solution of the crisis in urban television, but also caused a certain threat. Therefore, the study of the integration of the status quo of development can a profound understanding of these opportunities and challenges, the development of urban television will be fun.