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医药事业关系到广大人民群众的生命和健康,医药行业的行业监管力度非常大,药品作为商品的同时也决定了它的销售也要符合市场规律,符合营销规律。这也决定了医药高职院校要想为企业培养出合格的市场营销人才,就必须与一般的市场营销教学相区分,在教学内容上做好取舍和补充,尽可能地贴近医药市场的特点和要求,使培养出的学生能更好地为医药企业服务。
The pharmaceutical business is related to the lives and health of the broad masses of the people. The supervision of the industry in the pharmaceutical industry is very large. Drugs, as commodities, also determine that its sales must also conform to the laws of the market and comply with marketing laws. This also determines that pharmaceutical vocational colleges must cultivate qualified marketing talents for enterprises, must distinguish them from general marketing teaching, make choices and supplements in teaching content, and be as close as possible to the characteristics of the pharmaceutical market. And requirements, so that students can be trained to better serve pharmaceutical companies.