近年来,媒介融合逐渐成为传统媒体发展和转型的热门命题。在实践过程中,不少媒体确定了媒介融合的战略,也开始通过搭建新媒体平台等手段尝试媒介融合。从根本上来看,以媒介融合为发展方向,推动媒介转型升级,是传统媒体在新媒体环境中生存和发展的重要途径。但是从另一个角度来看,媒介融合的趋势下,传统媒体在价值理念层面也遭遇了巨大的冲击。所谓价值观传播,是指带有明确的意识形态导向,有强烈示范效应和宣传作用的新闻、人物、故事、评论的传播工作。由于新媒体语境下,不少传播热点被新媒体碎 In recent years, media convergence has gradually become a hot topic in the development and transformation of traditional media. In the process of practice, many media have identified the strategy of media convergence and have also begun to try media convergence through such means as building a new media platform. Fundamentally speaking, taking media convergence as the development direction and promoting media transformation and upgrading is an important way for traditional media to survive and develop in the new media environment. But from another point of view, under the trend of media convergence, the traditional media also suffered a tremendous impact on the value concept. The so-called spread of values ​​refers to the dissemination of news, characters, stories and commentary with a clear ideological orientation, strong demonstration effect and publicity. Due to the new media context, many hot spots are broken by new media