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一、意义“渐变”是哲学的一个概念,意为一种不显著的、非根本的变化,是事物在数量上的增或减。由于渐变和谐、优美,使得这一造形手法在商标设计中多有表现。渐变不同于对比;对比是把两个矛盾概念放在一起加以对照比较。例如大小,长短,粗细,宽窄,曲直,内外等。而渐变是在对比的基础上,位于两个矛盾概念之间的一种有规律的量的变化。例如:在“大”和“小”这两个矛盾概念之间插入“中”,从而构成渐变。微观讲,相邻二项的变量可以看作对比,因此,渐变可说是对比的合成。
First, the meaning of “gradual change” is a concept of philosophy, meaning an insignificant, non-radical change is the increase or decrease in the number of things. Due to the gradual harmony and gracefulness, this modeling technique has many performances in trademark design. Gradients are different from contrast; contrast is to compare two contradictory concepts together. Such as size, length, thickness, width, straight, inside and outside. The gradual change is based on the contrast between the two contradictory concepts in a regular amount of change. For example, a “middle” is inserted between the two contradictory concepts of “big” and “small” to form a gradient. Micro speaking, the variables adjacent to two can be seen as a contrast, therefore, the gradient can be said to be a comparative synthesis.