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1 渠道设计策略设计渠道系统需分析消费者的服务需求,渠道设计除了需建立渠道的目标和限制,确认主要可行的营销渠道外,对于各渠道成员也需加以评估。1.1 分析消费者的服务需求有效的渠道规则首先需要决定不同目标细分市场内的消费者欲从此渠道得到哪一种服务。渠道服务可分为:1.1.1 数量多少消费者要购买一个单位还是许多个单位?数量越
A Channel Design Strategy Designing a channel system needs to analyze the service needs of consumers. In addition to establishing channel goals and constraints and identifying the main feasible marketing channels, channel design needs to be evaluated for each channel member. 1.1 Analysis of consumer service needs Effective channel rules first need to determine the different target segments within the consumer who want to get from this channel which kind of service. Channel service can be divided into: 1.1.1 the number of how many consumers want to buy a unit or a number of units?