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2014年央视招标爆出的最大新闻就是阿里巴巴旗下的天猫以1.41亿抢得2014年世界杯《射手榜》标段,成为2014年央视广告招标第一标标王。作为电商界的大佬,如日中天的天猫为什么要选择去传统媒体的央视做电视广告?这其中的原因令人深思。
CCTV bidding in 2014 the biggest news broke out is that Lynx’s Albatrosch to 141 million grab the 2014 World Cup “Shooter List” section, becoming the first bid of CCTV Advertising Awards 2014 king. As the big bosses of the electricity business, such as the sky why Lynx choose to go to the traditional media CCTV do TV ads? The reason for this is thought-provoking.