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近年来,随着信息时代、大数据时代的全面来临,如何充分把握智慧旅游发展的新变化、新趋势,对开放的数据进行挖掘后,依靠足够的资源来帮助政府与企业在旅游统计、服务旅游目的地以及架构智慧旅游城市系统等方面实现全方位的转型升级,是旅游业关注的一个重要议题。本文以旅游大数据为切入点,通过问卷调查,从大数据在旅游业的应用角度进行具体分析,归纳特征,总结不足,提出相应政策建议,旨在为杭州等城市加快推进旅游大数据发展和应用提供参考和借鉴。
In recent years, with the advent of the era of information and big data, how to fully grasp the new changes and new trends in the development of smart tourism and tap the open data, relying on sufficient resources to help governments and enterprises in tourism statistics, service Tourism destination and the framework of intelligent tourism city system to achieve a full range of transformation and upgrading, tourism is an important issue of concern. In this paper, tourism big data as the starting point, through the questionnaire survey, from the perspective of the application of big data in the tourism industry to conduct a specific analysis, summarize the characteristics, the lack of summary, put forward the corresponding policy recommendations aimed at Hangzhou and other cities to accelerate the development of tourism big data and Application for reference and reference.