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移动视频直播成为传媒营销界的一匹黑马,深刻改变着节目的呈现方式,汇聚着用户注意力经济,成为品牌商的营销法宝。传统媒体产业运营应善用直播平台,注重风险评估;依托粉丝经济,凸显内容设计;融合新媒体技术,实现经营创新,拉动广告品牌信任度和实际销售额的提升。
Mobile video broadcast become a dark horse in the media marketing community, a profound change in the presentation of the show, bringing together the user’s attention economy, a brand marketing magic. The operation of traditional media industry should make good use of the live broadcasting platform and pay attention to risk assessment; rely on the fan economy to highlight content design; integrate new media technologies to achieve business innovation and boost the brand trust and actual sales.