论文部分内容阅读
伴随着企业竞争日益加剧和教育教学创新改革,社会对应用创新型人才提出更高要求。但是我国中等职业市场营销教育教学仍然沿用传统教育教学模式和手段,学生普遍存在理论知识过硬但实践经验缺乏的现象。因此,加强对中职市场营销体验式教学应用策略的研究和探讨,有助于优化市场营销教学模式,全面提高市场营销教育教学水平。
With the increasingly competitive enterprises and education, teaching innovation and reform, social application of innovative talents put forward higher requirements. However, the teaching of secondary vocational education in our country still follows the traditional teaching mode and means of teaching, and students generally have the phenomenon of perfect theoretical knowledge but lack of practical experience. Therefore, to strengthen the study and discussion on the application of experiential teaching in secondary vocational education helps to optimize the marketing teaching mode and improve the overall marketing education.