2008年1月～11月,福建邮政函件数据库商函业务快速发展,实现收入7608万元,比增12.71%,增幅超全国平均增幅1.7个百分点。创新营销模式福建邮政从“打造商函品牌、方便客户认知、提升员工素质”的角度出发,以开展“万企工程”为市场目标,以策划“直邮产品”为营销手段, From January to November 2008, the postal mail business of Fujian postal correspondence database witnessed a rapid development with a revenue of 76.08 million yuan, an increase of 12.71% over the previous year, an increase of 1.7 percentage points over the national average. Innovative marketing model Fujian Post from the “build business brand, to facilitate customer awareness, enhance staff quality ” point of view, to carry out “000 enterprises project ” for the market target, to plan “direct mail products ” for marketing techniques,