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始于2001年的山寨风,从最初的山寨手机、明星,到山寨版电视剧、歌曲、搜索引擎乃至山寨春晚,时至今日,山寨已成为网络、报纸、杂志上最流行的语言,成为我们生活中不可回避的话题。诸多带有模仿性质的“山寨现象”层出不穷,形成了独行的“山寨文化”。2008年,甚至被网友称为“山寨年”。“山寨”被认为代表了草根创新、群众智慧,从民间的模仿与超越一路狂奔,闯进了主流文化的视野。山寨因何而生?因何而长直至繁荣?又将何去何从?学者专家纷纷讨论,媒体自然更加关注。有人说山寨是师夷长技以制夷的炮火,是学比赶超的来福枪,它摧枯拉朽的震撼力与病毒营销的感染力,彻底颠覆了传统的行业潜规则,建立了以山寨文化为基础的价值序列。价值序列会重新排序吗?“山寨”的流行深层的原因和背景是什么?我们对山寨应该采取何种姿态?我们期盼能够通过专家的讨论与读者的思考,将山寨的红盖头掀开来。(茅院生)
Since 2001, the cottage style, from the initial cottage phone, celebrity, to the cottage version of the TV series, songs, search engines and even the cottage Spring Festival evening, nowadays, the cottage has become the network, newspapers, magazines, the most popular language to become our life In the unavoidable topic. Many with the imitation of “cottage phenomenon ” after another, forming a lone “cottage culture ”. In 2008, it was even called “cottage year” by netizens. “Cottage ” is considered to represent the grass-roots innovation, the wisdom of the masses, from the imitation and beyond the civil all the way bolted, broke into the mainstream culture of vision. Where is the cottage? Why long until prosperity? And where to go? Scholars experts have discussed, the media naturally more attention. Some people say that the cottage is a master of foreign technology to control the barbarian artillery fire is to learn than to catch up with rifles, it is curtailed by the power of shock and the viral marketing appeal, completely subvert the unspoken rules of the traditional industries, established a cottage culture Based value sequence. What is the reason and background for the popular “cottage”? What attitude should we adopt for the cottage? We look forward to the red lid of the cottage through the discussion of the experts and the readers’ thinking Come on. (Mao Yusheng)