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近些年来,随着互联网、数字技术的快速发展,以微博、微信为代表的新媒体早已成为了社会公众进行民意言论表达的主要渠道,这些言论的集中聚集形成了强有力的话语力量,打破了长期以来政府领导下传统媒体形成的话语霸权。正是在这样的一个新媒体背景下,网络舆论相应诞生,对网络舆论发展情况的监控与研判也成为了研究网络舆论的重点,在网络舆情监控与研判的过程中必然会促使“下情上达”让政府能够充分了解民意,对于这些民意,如果政府处理得当,必然能够增强政府的公信力与权威,巩固统治地位。但如果处理不当,它也会引发民众情绪爆发并扩散到线下产生集群暴动行为,导致政府陷入危机、社会产生动荡。因此对新媒体环境下产生的网络舆论进行研究与管理,借助大数据技术对网络舆情信息进行监控、搜集与分析,同时展开对策研究和进行社会管理体系的创新,不仅事关老百姓的日常生活,更关系到政府的公信力、社会和谐以及国家安全。
In recent years, with the rapid development of the Internet and digital technologies, the new media represented by Weibo and WeChat has long become the main channel for the public to express their opinions in public opinion. The concentrated gathering of these remarks has formed a powerful discourse force, Breaking the discourse hegemony formed by the traditional media under the leadership of the government for a long time. It is in this context of a new media, the emergence of the network of public opinion, the development of public opinion on the network monitoring and evaluation has become the focus of research on Internet public opinion, in the process of network public opinion monitoring and judgments will inevitably lead to To achieve “letting the government fully understand public opinions, for these public opinions, if the government properly handles it, it will inevitably enhance the government’s credibility and authority and consolidate its dominance.” However, if handled improperly, it would also trigger public outbursts of emotions and spread to the wire to cause cluster riots, causing the government to fall into crisis and social turmoil. Therefore, researching and managing the network public opinion generated in the new media environment, using big data technology to monitor, collect and analyze the network public opinion information, and at the same time launching countermeasures research and innovating the social management system are not only related to people’s daily life, More related to the credibility of the government, social harmony and national security.