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随着农村电子商务的发展,农产品在网上销售已经是大势所趋。本文基于淘宝网站销售实践经验,以农产品电子商务B2C模式为例,分析了当前陕西农产品电子商务的特点及主要问题,并提出了相应的对策与建议。陕西作为一个农业大省,农产品种类丰富,礼泉苹果、周至猕猴桃等都是其中的佼佼者,但近年来,由于交通不畅、宣传不够、信息不对等、经营方式单一等原因,农产品滞销等消息却不时见诸报端,造成“农民贱卖,市民贵买”的现
With the development of rural e-commerce, agricultural products online sales is the trend of the times. This paper, based on Taobao website sales practices, takes the e-commerce B2C model of agricultural products as an example to analyze the characteristics and main problems of e-commerce of agricultural products in Shaanxi and put forward corresponding countermeasures and suggestions. As a big agricultural province, Shaanxi has rich agricultural products, such as Liquan Apple and Zhouzhi Kiwi, among others. However, in recent years, due to poor traffic, insufficient publicity, unqualified information and single mode of operation, News from time to time to see the newspapers, resulting in “farmers selling, the public expensive to buy ” now