农民专业合作社产品质量控制行为对其开拓市场、塑造品牌及保障可持续发展都具有重要作用。本文运用多案例研究方法对农民专业合作社的质量控制行为进行了研究。研究发现:制度与文化、产业与竞争、组织与能力三方面的环境因素对农民专业合作社质量控制行为的实施发挥着重要作用;满足消费者的安全农产品需求是农民专业合作社在生产过程中对流程进行严格控制的重要拉动力量;农民专业合作社采取的产前、产中、产后质量控制行为是一个循环流程体系。 Farmer cooperatives product quality control behavior plays an important role in market development, brand building and sustainable development. This paper uses multi-case study methods to study the quality control behavior of farmer cooperatives. The study found that environmental factors such as institution and culture, industry and competition, organization and ability play an important role in implementing the quality control of peasants’professional cooperatives. Satisfying consumers’safety demand for agricultural products is the key to the farmers’ Carry out strict control of the important driving force; peasant cooperatives to take prenatal, birth, post-natal quality control behavior is a circular process system.