在社会主义市场经济体制日益完善的今天,媒体的身份面临着尴尬的界定,素以“意识形态特区”、“公益事业领域”自居的我们,必须接受进入产业经营、担负利税阶段的事实,同时,由信息产业带动的第四媒体——网络,也异军突起,再次对传统媒体造成了威胁和挑战,1999年11月15日,中国加入WTO,中国电视行业要想适应“入世”环境并能与国际上的媒体“巨无霸”抗衡, Today, as the socialist market economic system is getting more and more perfect, the identity of the media is faced with an awkward definition. We must accept the fact that the “ideological SAR” and “public welfare undertakings” , The fourth media driven by the information industry - the Internet has also emerged as a meteoric rise. Once again, this poses a threat and challenge to the traditional media. On November 15, 1999, China’s accession to the WTO requires the Chinese television industry to adapt itself to the “WTO accession” International media “giant” to contend,