开展形象宣传是企业宣传思想工作的基本任务之一。在钢铁产品市场竞争日趋激烈,市场经济蓬勃发展的今天,形象宣传工作的好坏,将对企业产品市场竞争力、对企业整体信誉度和知名度产生直接影响,有时甚至产生决定性影响。形象宣传只有植根于企业生产经营活动之中,努力为改革发展的大局服务,才能有作为、有地位、有生机、有活力。一是要围绕中心,立足“支点”。企业中心工作涉及面广,影响大,事关全局。形象宣传要取得成效,必须以中心工作为立足的支点,紧密围绕中心工作来进行。二是要弘扬先进,展示“亮点”。先进人物是企业 Carrying out the image promotion is one of the basic tasks of the enterprise’s propaganda and ideological work. In the increasingly fierce competition in the steel product market and vigorous development of the market economy, the image propaganda work will have a direct impact on the market competitiveness of the products and the overall credibility and visibility of the enterprises, and sometimes even have a decisive impact. Only by being rooted in the production and business activities of an enterprise and by making every effort to serve the overall interests of reform and development can the image propaganda work in a way that is as powerful, powerful and dynamic as possible. First, to center around, based on “fulcrum ”. Enterprise Center involves a wide range of work, a big impact, the overall situation. In order to achieve effective results in image promotion, we must take the central work as the fulcrum and work closely around the center. The second is to promote advanced, show “highlights ”. Advanced people are businesses