包装和消费者之间存在着一种微妙的关系。可以说包装是商品的第二次新生。因为一个好的包装设计可以诱发产品最初看不到的优点或新奇之处。一个好的包装,给消费者带来的影响力是巨大的。在这么多同类的产品中怎样才能运用包装让商品的销售量增多,当消费者手中拿着不同牌子的相同商品的时候,他或她会以什么为判断准则,做出判断呢?设计师应该如何把消费者的心理拿捏的恰到好处,捕获消费者的心,这是一个有趣而又多解的课题。 There is a subtle relationship between packaging and consumers. Can be said that packaging is the second new product. Because a good package design can induce the product first not to see the advantages or novelties. A good package, the impact on consumers is enormous. In so many similar products how to use the package to increase sales of goods, when consumers hold the same brand of different brands, he or she will judge what criteria to make judgments? The designer should How to get the best of the consumer’s mind and catch the hearts of consumers is a very interesting topic.