现今,是个体社会崛起的时代,是每一个普通人都向往建立完整个体性,在获得科技助力同时也面临新的社会局限的时代。对品牌来说,获得90后年轻人的关注,建立品牌忠诚度,已经变得越来越困难。年轻人渐行渐远的探索自我,对品牌提出了新要求,也给予了新机会。所谓的机会,来自品牌是否能感同身受90后年轻人在个体社会崛起进程中 Nowadays, it is an era where the rise of an individual society is an era in which every ordinary person aspires to establish an integrity of individuality while gaining the support of science and technology while facing new social constraints. For brands, getting the attention of young people after 90s and establishing brand loyalty has become more and more difficult. Young people go self-evolving further, placing new demands on the brand and giving new opportunities. The so-called opportunity, from the brand can feel empathy young people in the process of the rise of individual society in 90