自媒体时代,职工思想政治教育既存在着发展机遇,也面临巨大挑战。自媒体利于转变教育理念、丰富教育资源、创新教育方法,却使得不良信息泛滥、教育权威受到削弱、教育过程趋于失控,如何创新企业思想政治教育成为重要课题。 Since the media age, the ideological and political education of workers and staff has both development opportunities and great challenges. Since the media is conducive to changing the concept of education, enriching educational resources and innovating methods of education, it has led to the proliferation of bad information, weakened educational authority, and the education process tends to be out of control. How to innovate the ideological and political education of enterprises has become an important issue.