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所谓的新媒体,简单说来就是在信息技术支持下,依靠各种网络平台而产生的更加便捷、快速,并且具有一定新奇性和挑战性的媒体方式。比如,目前在学生中正在流行开来的微信、脸书等交流平台就是新媒体时代下的产生的重要的人际交流工具,也是青年学生乐于接受的交流、体验方式。这些新的媒体平台在很大程度上改变着青年学生的生活,也对高校的学生管理工作提出了新的挑战和课题。我们在思想政治教育中,如果可以合理的利用新媒体时代的各种资源,那么,思想政治工作的展开必将会得到事半功倍的效果。
The so-called new media, simply put forward by the information technology support, relying on a variety of network platforms generated more convenient, fast, and has some novelty and challenge of the media. For example, the communication platforms such as WeChat and Facebook currently popularized among the students are important interpersonal communication tools generated under the new media age. They are also the means of communication and experience that young students are willing to accept. These new media platforms have greatly changed the lives of young students and also raised new challenges and issues for the management of students in colleges and universities. In ideological and political education, if we can make rational use of the various resources in the new media era, the development of ideological and political work will surely yield a multiplier effect.