目前,我国老字号企业的状况令人担忧。商务部认定的“中华老字号”企业(以下简称老字号企业)有1000多家,其中70多家为上市公司。这些老字号企业中,仍在不断发展壮大的只占20%到30%,多数经营情况欠佳,一些老字号企业甚至空有品牌,已无产品上市。老字号企业不仅是营利性市场主体,而且是中华文化的重要载体,其振兴具有经济和文化的 At present, the situation of China’s old and famous enterprises is worrying. The Ministry of Commerce found that there are more than 1,000 “Chinese old-timed” enterprises (hereinafter referred to as “old and famous enterprises”), of which over 70 are listed companies. These old and famous enterprises, are still growing and growing only 20% to 30%, most of the poor operating conditions, some old brands even empty brands, no products listed. The old and famous enterprises are not only the main profit-making market, but also an important carrier of Chinese culture, which rejuvenates both economic and cultural